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Mopar Goes All-in With Customized SEMA Show Rides

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2014-11-03

[ Chrysler Group LLC press release ]

Mopar Goes All-in With Fleet of Customized SEMA Show Rides

  • The 15,000-square-foot Mopar Specialty Equipment Market Association (SEMA) Show display will feature Chrysler, Jeep, Dodge, Ram and FIAT brand vehicles personalized with Mopar products
  • Hundreds of existing and prototype Mopar parts and accessories also will be showcased at the Las Vegas Convention Center
  • Dodge brings a high-powered collection of concepts and production performance vehicles, including the Dodge Viper ACR Concept, Dodge Dart R/T Concept and Dodge Challenger T/A Concept, as well as the new 2015 Dodge Charger Scat Pack powered by the 6.4-liter 392 HEMI and the 707-horsepower Charger SRT Hellcat and Challenger SRT Hellcat production vehicles
  • Mopar products and camouflage design combine to form the ultimate mobile outdoor base camp in the Ram 2500 Outdoorsman
  • Jeep Renegade Riptide and Jeep Renegade Frostbite show how the newest addition to the Jeep brand can be customized to suit any lifestyle
  • Chrysler 200S Mopar delivers a sophisticated mid-size sedan with just the right amount of performance attitude
  • Fiat 500L Custom merges West Coast culture and Italian flair with an assist from a complement of Mopar products

October 24, 2014, Auburn Hills, Mich. - Mopar once again is gearing up to hit the Strip in full force at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 4-7, with a fleet of Mopar-modified vehicles and hundreds of existing and prototype Mopar products set to add sizzle at the world's premier automotive specialty products trade event.

The Mopar display is always a safe bet as a hot-spot stop for industry leaders at the mammoth gathering. Innovative Chrysler, Jeep, Dodge, Ram and FIAT brand show vehicles, all reimagined with Mopar products, will fill the 15,345-square-foot exhibit space at the Las Vegas Convention Center and demonstrate how enthusiasts can sprinkle their own rides with a little Mopar magic by choosing from the brand's vast portfolio of parts.

"Each creation we dream up for SEMA represents an original, unique interpretation of how customers can personalize and transform their vehicles with an assist from Mopar products," said Pietro Gorlier, President and CEO -- Mopar Service, Parts and Customer Care. "Our modified SEMA rides prove that whether owners are seeking more power, performance and style for the street, extra capabilities to get the job done or the freedom to go off-road and beyond, Mopar has the products to help get them there."

Dodge Challenger T/A Concept

The Dodge Challenger T/A Concept is a Sublime Green example that the big gun in the Dodge brand's muscle-car arsenal hasn.t forgotten its roots.

A modern interpretation of the legendary T/A package available in the 1970s for the Challenger, the Dodge Challenger T/A Concept draws on heritage-inspired cues but also calls on present-day performance modifications and new prototype products designed with an eye toward the future.

The Sublime Green paint is underscored by full-length matte black T/A graphics, flanking each side of the body, in keeping with the spirit of the original T/A. The matte black look carries over from the aggressive front fascia all the way to the rear deck-lid spoiler to provide an iconic, sinister appearance. The functional "Viper"-inspired center scoop hood with Mopar gloss black hood pins has been adapted to accommodate a Mopar induction system. Cooling air streams into the air box, chilling the incoming air to the 6.4-liter legendary 392 HEMI engine via a hood scoop.

At the front of the Dodge Challenger T/A Concept, a Mopar matte black front splitter works in unison with the Mopar matte black gurney-lip deck-lid spoiler to provide additional downforce assist. Air Catcher headlamps on both the driver and passenger sides add a distinctive appearance with hidden LED lights creating a menacing glow, as well as working to provide a steady stream of cool air to the engine. Iconic heritage Challenger script T/A badges complement the front gloss black grille and rear deck-lid spoiler.

Underneath the extra wide 20-by-9.5-inch matte black lightweight forged aluminum wheels are Brembo six-piston calipers with two-piece slotted and vented rotors for ultimate handling and stopping performance. Rear and side exhaust tips are black ceramic-coated finish, and electronic cutouts offer the choice of a healthy rear exhaust stock sound or a louder, more robust side exhaust note.

The celebrated road-course racing reputation of the Challenger T/A package, best embodied by the legendary Sam Posey's success in his No. 77 Dodge Challenger T/A, distinctly influences the interior feel of the Dodge Challenger T/A Concept.

The race-inspired design elements offer weight reductions paired with increased chassis rigidity enhancements. The high-performance flat bottom steering wheel boasts perforated leather and gloss black bezels. Race-inspired carbon fiber seats with safety harness pass-through and T/A embroidered logos are enhanced with bolsters and high grip cloth design for improved lateral support.

Rear seat delete with brushed aluminum closeout panels achieve additional weight reduction. A pistol grip shifter is another heritage-influenced touch, and the 180 mile per hour (mph) speedometer stands out with white face gauges and platinum metallic trim ring. Accents include gloss black trim ring bezels and door release handles. The rear roll-bar is designed for enhanced chassis rigidity.

Dodge Charger R/T Mopar Concept

The world's only four-door muscle car is transformed with a healthy selection of Mopar parts and accessories, creating the Dodge Charger R/T Mopar Concept vehicle.

The current Charger's update of old-school muscle is further fleshed out by plugging in unique new Mopar products, including a front splitter, as well as Mopar side sills and sill extensions that boost handling and aerodynamic characteristics. At the rear, a unique Mopar valance frames the exhaust tips. A unique Mopar one-piece rear spoiler rises high, resulting in more downforce and a more dynamic rear profile.

The gloss black bedecked roof plays off the TorRed exterior paint. Granite Chrystal low gloss colors the forged Mopar lightweight 20-by-9-inch wheels, a feature included on many 2014 Mopar SEMA vehicles, reinforcing the positioning of the lightweight rims as the company's go-to performance wheel.

A Mopar cold air intake adds a jolt of horsepower to the 5.7-liter HEMI V-8 engine of the Dodge Charger R/T Mopar Concept. Additional Mopar performance mods include a coil over kit, front and rear sway bars and front and rear strut tower braces.

Dodge Viper ACR Concept

It's difficult, but yes, you can improve the ultimate hand-built American exotic supercar. For a blueprint, look no further than the Dodge Viper ACR Concept.

Ready to strike at the track, the Dodge Viper ACR Concept sports an aggressive carbon fiber front splitter and a competition rear wing. Many development hours in the wind tunnel achieved balance between the wing and stanchions, as well as how these elements work in conjunction with the front splitter to maximize downforce. Carbon fiber dive planes on the front fascia and hood heat extractors flanking the front fenders pour on even more aero downforce and aggressive styling cues. All of these lightweight carbon fiber elements work in unison to strike the perfect balance of maximum downforce for tight cornering and high speed maneuvers on the track.

The Dodge Viper ACR Concept races on satin black lightweight 19-inch front and rear wheels, with massive 15.4-inch Carbon Ceramic two-piece rotors with Brembo six-piston brakes. Brakes are kept to optimal temperature levels through carbon fiber brake duct openings in the front fascia. Differential cooler ducts rearward of the side windows supply fresh cool air to the differential for optimal performance. The signature ACR-style white paint is highlighted by a gloss black center stripe, accompanied by an offset Adrenaline Red stripe that flows from tip to tail, encompassing the competition spoiler with accented stanchion and end cap. The iconic heritage ACR side sill badge and Stryker front nose badge signify that this Viper is certainly a force to be recognized.

The race-inspired interior of the Dodge Viper ACR concept puts an emphasis on weight reduction for superior performance with unique styling cues that express its racing thoroughbred pedigree. Only the bare necessities remain as radio amplifier, speakers, carpet and NVH treatments have been removed to take advantage of every ounce. Carbon fiber virtually fills the cabin as every possible bezel has been replaced with this space-age lightweight material. Alcantara suede-wrapped steering wheel, shifter and seats provide ample grip to fully exercise its modified race suspension with razor sharp agility through the most demanding turns. A Header Red stripe that adorns the 12 o'clock position of the steering wheel provides an emotional connection to the exterior through the Adrenaline Red body stripe. Header Red accents carry over from the unique "Stryker" steering wheel badge to the iconic heritage "ACR" instrument panel badge with carbon fiber inlay, and are harmoniously joined by full interior accent stitching.

Ram 2500 Outdoorsman

For Ram owners who love to head into the wild, the Ram 2500 Outdoorsman elevates the capability of the heavy-duty pickup to the next level. Creating the perfect base camp, the Ram 2500 Outdoorsman is built to blend in with its surroundings with the help of Mopar products and unique camouflage design touches.

Inspired by the Ram brand's relationship with outdoors outfitter Mossy OakĀ®, the Ram 2500 Outdoorsman's unique "Swamp Thing Green" color is further disguised with distinct "camo" flourishes. A Mossy Oak Bottomland camouflage pattern design is smartly applied to the hood, roof and along the length of the lower body.

Three utility hoops used on past SEMA show vehicles as ladder or surfboard racks are reinvented as a camouflaged bed tent, providing shelter from nature.s wrath or extra storage space for gear. Elements pulled from the popular Ram Sun Chaser 2013 SEMA show vehicle include a concept Mopar roof rack and the concept "Flip-Up" seatback tailgate, which converts into a two-seat bench by folding back toward the cab. The RamBox is loaded with Mopar accessories, and a step-assist off the rear bumper helps to access the bed.

The Ram 2500 Outdoorsman sits on Mopar concept 17-inch, eight-lug bead lock wheels, which are capable of dealing with challenging terrain, especially when coupled with aggressive 35-by-12.50-inch R17 Mud-Terrain T/A KM2 BFGoodrich tires. Mopar's fender flares at the front and rear provide a muscular impression, and the Ram 2500 Outdoorsman can roll with anything thanks to a Mopar leveling kit and Bilstein shocks.

Dodge production vehicles also on display at SEMA

New 2015 Dodge Charger R/T Scat Pack

Designed and engineered for the high-performance driving enthusiast, the new 2015 Dodge Charger R/T Scat Pack includes a 485 best-in-class horsepower 6.4-liter HEMI engine with an active performance exhaust and paddle-shifting TorqueFlite eight-speed automatic transmission -- showcasing the segment's best combination of power, performance and technology. Track-proven hardware upgrades underneath its aggressive, heritage-inspired styling include red Brembo four-piston brakes, high-performance suspension, 3.09 rear-axle ratio, 20-by-9-inch wheels with Goodyear Eagle F1 performance tires, 180-mph speedometer, performance steering wheel, performance seats with "Scat Pack" embroidery, "Scat Pack" splash screen on startup and innovative Dodge Performance Pages with driver configurable vehicle settings, including steering feel, transmission response, plus stability, traction controls and launch controls.

New 2015 Dodge Charger SRT Hellcat

Taking the performance sedan world by storm the new 2015 Dodge Charger SRT Hellcat features the supercharged 6.2-liter HEMI Hellcat V-8 engine that produces 707 horsepower and 650 lb.-ft. of torque, a top speed of 204 miles per hour, National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on street tires, making it the quickest, fastest, most powerful production sedan in the world, as well as the most capable and technologically advanced four-door muscle car in America.

New 2015 Dodge Challenger SRT Hellcat

America's most powerful muscle car ever -- the 2015 Dodge Challenger SRT Hellcat -- features the supercharged 6.2-liter HEMI Hellcat V-8 engine that produces 707 horsepower and 650 lb.-ft. of torque. Designed and engineered to be the most true-to-form muscle coupe on the market, the Challenger SRT Hellcat recently achieved an NHRA-certified 10.8 second quarter mile time on drag radials and can still get 22 miles per gallon on the highway. The Dodge Challenger SRT Hellcat has a top speed of 199 mph and is available with a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $59,995.

Mopar Brand
Mopar (a simple contraction of the words Motor and PARts) was trademarked in 1937 with the launch of an antifreeze product but truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.

Today, Mopar is FCA's service, parts and customer-care brand and distributes more than 500,000 parts and accessories in more than 130 markets, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for FCA brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for FCA vehicles -- a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

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