2008-01-22

[ Dodge Press Release ]

First Production 2008 Dodge Challenger SRT8® Sells for $400,000!

• 100 percent of the proceeds from the auction of No. 1 production Dodge Challenger SRT8 benefit notMYkid
• Limited-edition 2008 Dodge Challenger SRT8 features a 6.1-liter HEMI V-8 engine, HEMI Orange paint, carbon-fiber-like hood stripes and a chrome fuel filler cap
• Only 6,400 Challenger SRT8 vehicles will be produced for sale in the United States for 2008; more than 4,300 orders placed the first day the all-new Dodge Challenger SRT8 went on sale

Dodge and notMYkid partnered to auction the first production 2008 Dodge Challenger SRT8 at the 37th annual Barrett-Jackson Collector Car Auction on January 19, in Scottsdale, Ariz. The winning bid was placed by Craig Jackson, Chairman/CEO of the Barrett-Jackson Auction Company, who bought the first production Challenger without even seeing it. On display at the auction was the Challenger concept, which was introduced two years ago and still drew large crowds at the auction all weekend.

"Dodge is ecstatic that the sale of the first production 2008 Dodge Challenger SRT8 to roll of the assembly line raised $400,000 for such a worthy cause," said Mike Accavitti, Director -- Dodge Brand and SRT Global Marketing, Chrysler LLC. "The introduction of an all-new, modern Dodge Challenger has generated a lot of excitement, and the enthusiasm for the new car was evident on the auction block."

The all-new 2008 Dodge Challenger SRT8 features the proven 6.1-liter HEMI V-8 engine mated to a five-speed automatic transmission, a race-inspired interior and an exterior design stays true to Challenger heritage while delivering host of modern features and technologies and "race inspired, street legal" SRT DNA.

Developed by Chrysler's in-house performance engineering organization, the 2008 Dodge Challenger SRT8 was engineered with a focus on the five pillars of every SRT vehicle: bold exterior design that resonates with the brand image, a race-inspired interior, world-class ride and handling across a dynamic range, a standout powertrain and benchmark braking.

The 2008 Dodge Challenger SRT8 will make its worldwide debut on Feb. 6 at the Chicago Auto Show.