2007-01-09
[ DaimlerChrysler's press release ]
2008 Dodge Magnum Lineup Packs Powerful Punch
- New 2008 Dodge Magnum SRT8 includes race-inspired, aggressive hood,
functional performance hood scoop, new grille, headlamps, front fascia design
and interior appointments
- Restyled 2008 Dodge Magnum R/T continues to defy comparison in the
marketplace with functionality, HEMI power and fuel-saving Multi-displacement
System (MDS)
- Sophisticated exterior and interior enhancements combined with bold
Dodge attitude create a modern Magnum lineup for 2008
Detroit, Jan 9, 2007 - The newly restyled 2008 Dodge Magnum lineup .
including SRT8, R/T, SXT and SE models . continues the boldly-styled theme of
American muscle, with its unique profile, exceptional versatility, HEMI power,
fuel-saving cylinder deactivation and rear-wheel-drive or all-wheel-drive
performance.
Advanced technologies, flexible and functional cargo space and integrated
safety and security features combine to provide a powerful, capable family
vehicle with the ride and handling of a sports car.
A package unlike any other in the marketplace, the 2008 Dodge Magnum lineup is
an evolution of the bold, powerful and street-smart philosophy of the Dodge
brand.
2008 DODGE MAGNUM SRT8
The 2008 Dodge Magnum SRT8 is more menacing than ever with a completely
redesigned hood, grille, front fascia and functional performance hood scoop.
The 2008 Dodge Magnum SRT8 remains true to the SRT credo of "Race inspired,
street legal" with 0.60 mph performance in the low 5-second range while, at
the same time, maintaining all of the utility and convenience features the
entire 2008 Dodge Magnum lineup has to offer.
"The 2008 Dodge Magnum SRT8 is the ultimate package for drivers seeking
complete, sports-car performance without compromising family-vehicle
convenience and functionality," said Mike Accavitti, Director . Dodge
Motorsports and SRT Marketing and Product Planning, Chrysler Group.
Aggressive Performance-inspired Exterior and Race-inspired Interior
A redesigned hood, front fascia and new grille highlight the extensive changes
on the new 2008 Dodge Magnum SRT8. A functional performance hood scoop has
also been added.
The black honeycomb insert of the crosshair grille and air inlet of the front
fascia increases brake cooling. The front fascia itself provides an
aerodynamic benefit by reducing lift. The 2008 Dodge Magnum SRT8 rides on
20-inch aluminum, SRT-designed wheels wearing 245/45/ZR20 (front) and
255/45/ZR20 (back) F1 Goodyear tires.
Available exterior colors for the 2008 Dodge Magnum SRT8 are Bright Silver
Metallic, Brilliant Black Crystal Pearl Coat, Steel Blue Metallic Clear Coat
and TorRed.
On the inside, the new 2008 Dodge Magnum SRT8 maintains its race-inspired
environment. Enhancements for 2008 include agate-color accent stitching,
carbon-fiber leather-trim door handles, and LED lighting in the cup holders
and door-map pockets.
The 2008 Dodge Magnum SRT8 continues to feature power-adjustable, deeply
sculpted and highly bolstered sport seats with performance suede inserts in
the front, an improved grip-enhancing carbon-fiber leather-trim steering
wheel, and full-performance instrumentation, including a 180-mph (300-kph)
speedometer, a tachometer and a temperature gauge.
"That Thing Gotta HEMI?"
Under the newly designed hood of the 2008 Dodge Magnum SRT8 is the 6.1-liter
HEMI V-8, delivering 425 horsepower (317 kW) and 420 lb.-ft. (569 N.m) of
torque, contributing to a performance roster that includes a 0.60 mph time in
the low 5-second range and 0.100.0 mph in under 17 seconds.
New for 2008, drivers can receive instant feedback on their personal
performance numbers from a newly available ReConfigurable Display (RCD) in the
cluster. Power for the SRT 6.1-liter HEMI is channeled through a five-speed
automatic transmission with specially calibrated, driver-selectable Auto
Stick, which offers fully automatic or manual shifting selection.
All-around SRT Driving Performance
The new 2008 Dodge Magnum SRT8 provides all-around driving performance with
SRT-tuned dampers, tailored spring rates and suspension bushings and
large-diameter anti-sway bars. For added stability and aerodynamic benefit,
the ride height of the Magnum SRT8 is one-half inch lower than the Dodge
Magnum R/T, SXT and SE models, while the Electronic Stability Program (ESP)
has been specially tuned for the 2008 Dodge Magnum SRT8's performance-handling
characteristics.
Benchmark braking is a hallmark of SRT performance and design. The 2008 Dodge
Magnum SRT8 features tried and true Brembo performance calipers, finished in
red. Each is equipped with four pistons, gripping 360 mm x 32 mm vented rotors
up front, with 350 mm x 26 mm vented rotors in the rear. The results: 60.0 mph
stopping distance of approximately 110 feet.
Street and Racing Technology
SRT creates some of the Chrysler Group's boldest, most distinctive products by
single-mindedly following its core vision: Deliver benchmark performance at
the lowest price, and deliver it with absolute integrity and credibility.
Every SRT vehicle showcases five key aspects: Exterior styling that resonates
with the brand image; race-inspired interiors; world-class ride and handling
characteristics across a dynamic range; benchmark braking; and standout
powertrain.
2008 DODGE MAGNUM R/T, SXT AND SE
The 2008 Dodge Magnum R/T, SXT and SE charge into the future with a
sophistication and refinement noticeable throughout its new bold front
exterior design and a brighter, more upscale look and feel to the interior.
"The 2008 Dodge Magnum offers interior and exterior refinements in a
boldly-styled package that delivers comfort, functionality and performance,"
said Tom Loveless, Director . Dodge Marketing and Global Communications.
"Dodge Magnum is a one-of-a-kind family transportation vehicle that continues
to defy comparison in the marketplace."
Refined Exterior Enhancements
Design changes to the 2008 Dodge Magnum R/T, SXT and SE can be seen in the
signature Dodge crosshair front grille which has been lowered and stretched
horizontally to create a more aggressive look. Chrome elements added to the
front fascia and grille and extra detailing around the fog lamps provide
additional interest and refinement to the face of the new Magnum.
The Magnum R/T features optional Xenon high intensity discharge (HID) elements
in the headlamps for greater visibility while adding a sophisticated,
high-tech look to the exterior.
The hood of 2008 Dodge Magnum models features expressive accent lines that run
from the leading edge toward the windshield, highlighting its muscular
character and hinting at the power beneath. Optional chrome-clad aluminum
wheels and 245/45R20 all-season performance tires contribute to the bold,
powerful image that is pure Dodge.
New exterior paint colors include Light Pebble Beige and Titanium.
More Upscale, Bright Interior
The 2008 Dodge Magnum continues to offer a no-nonsense functional interior
with well-appointed upgrades including soft-touch surfaces on the arm rests
and the top of the center console, a new cruise control stalk and optional LED
lighting, which illuminates the cup holders and door-map pockets. Brighter,
chromed highlights have been added to the interior cabin of the R/T and SXT
models.
The instrument panel has been redesigned to offer a more driver-oriented
layout. The clean lines and easy-to-read gauges are highlighted with chrome
bezels to deliver additional interest.
Most Powerful Engine Options in its Class
The 2008 Dodge Magnum R/T is equipped with a modern 5.7-liter HEMI V-8 engine
featuring MDS. MDS seamlessly alternates between four-cylinder mode when less
power is needed and V-8 mode when more power is demanded, increasing fuel
economy as much as 20 percent without sacrificing vehicle performance. Drivers
may be informed when four-cylinder mode is active by selecting the new
fuel-economy display available through the optional Electronic Vehicle
Information Center (EVIC).
The 5-7-liter HEMI V-8 engine provides 340 horsepower (254 kW) @ 5000 rpm and
390 lb.-ft. of torque (525 N.m) @ 4000 rpm and offers an EPA fuel economy
rating of 17/25 (city/hwy)*.
Also available in the 2008 Dodge Magnum lineup is the 3.5-liter High Output
V-6 engine, which provides 250 horsepower (186 kW) @ 6400 rpm and 250 lb.-ft.
of torque (340 N.m) @ 3800 rpm and a fuel economy rating of 19/27 (city/hwy)*.
In addition, the durable 2.7-liter V-6 engine is offered, providing 190
horsepower (142 kW) @ 6400 rpm and 190 lb.-ft. of torque (258 N.m) @ 4000 rpm
and a fuel economy rating of 21/28 (city/hwy)*.
* Fuel economy numbers are based on 2007 EPA figures. Due to changes in EPA
* requirements, 2008 numbers are not yet determined.
Rear-wheel-drive Architecture
The 2008 Dodge Magnum R/T, SXT and SE models come standard with
rear-wheel-drive performance.
- Rear-wheel-drive performance offers the best vehicle balance and
handling by separating the steering and acceleration duties
- Available advanced automotive technologies include an Electronic
Stability Program (ESP) with Brake Assist, all-speed Traction Control System
and four-wheel Anti-lock Brake System (ABS), which combine to enable the
rear-wheel-drive Dodge Magnum to perform with all-season confidence
All-wheel-drive Architecture
The 2008 Dodge Magnum R/T and SXT also are available with all-wheel drive.
- An all-wheel-drive system adds a front differential and transfer case to
provide the best in passenger-car four-season traction
- By driving continuously through all four wheels, the all-wheel-drive
system provides excellent cornering balance under all driving conditions, and
better traction in snow
SAFETY AND SECURITY
The 2008 Dodge Magnum SRT8, R/T, SXT and SE all have a full range of available
active and passive safety systems. In addition to the accident avoidance
features including ESP and Brake Assist, all-speed traction control and ABS
that help the driver maintain directional stability, enhance mobility and
prevent wheel slip, the Dodge Magnum offers myriad crash protection features.
Among the vehicle's safety equipment are:
- Advanced restraint systems and low-risk deployment air bags
- Crumple zones
- Energy absorbing steering column
- Interior head-impact protection
- Available front and rear side-curtain and front seat-mounted air bags
Available auto-reverse windows, power adjustable pedals, self-sealing tires
and tire pressure monitor system additionally provide a total package of
engineering and technological advancements designed to protect as well as
perform.
ENTERTAINMENT AND COMMUNICATION TECHNOLOGY
The 2008 Dodge Magnum lineup offers the latest entertainment and communication
technology available in the automotive industry while maintaining simplicity,
safety, freedom and flexibility.
- UConnect Hands-free Communication System using Bluetooth technology with
iPod interface for safer driving habits
- Factory installed SIRIUS Satellite Radio with streaming video option
entertains without commercials
- Full-map DVD-based Navigation System using Global Positioning System
(GPS) provides easy destination routing
- Rear-seat DVD Video Entertainment System (VES) conveniently located in
center console storage bin to provide easy access to rear-seat passengers
MANUFACTURING
The 2008 Dodge Magnum lineup will be built at the Brampton Assembly Plant,
Brampton, Ontario (Canada) along with the Dodge Charger and Chrysler 300.
Production of the 2008 Dodge Magnum begins late summer of 2007 and will arrive
at dealerships in the fourth quarter.
DODGE BARRAGE CONTINUES
With 1.4 million vehicles sold globally in 2006, Dodge, the Chrysler Group's
best-selling brand, continues its product offensive for the 2008 model year
with the new Dodge Magnum SRT8, R/T, SXT and SE models. Other Dodge brand
models coming for the 2008 model year include the all-new 2008 Dodge Avenger
and Dodge Viper SRT10.
Dodge is the No. 5 nameplate in the U. S. automotive market. Overall, Dodge
has a 7 percent market share in the United States. In the minivan market,
Dodge has a 19 percent market share; in the truck market, 16 percent; and 4
percent of the car market.
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